Martha Stewart, the renowned lifestyle expert, has taken center stage as the new face of American Eagle’s *Give Great Jeans Campaign* for the 2023 holiday season. At the age of 84, Stewart continues to captivate audiences with her style, showcasing her figure in a stunning all-denim ensemble during a promotional video and photoshoot for the brand.
In the campaign, Stewart donned a pair of American Eagle’s stretch skinny jeans paired with a cropped denim jacket. The promotional video depicts her in a creatively designed set enveloped in denim, where she even wraps a present in the fabric. “This holiday season, we’re settling for nothing less than a perfect fit,” she states in the video, appealing to audiences looking for ideal gifts.
Fans have taken to social media to express their admiration for Stewart’s presence in the campaign, labeling her participation as “iconic.” Comments on her Instagram post included enthusiastic remarks such as, “The icon of all icons!!!” and, “A holiday icon.” Many viewers praised American Eagle’s campaign, calling it “the best jeans ad ever.”
Speaking with *People* magazine about her involvement in the campaign, Stewart explained her long-standing dedication to helping people create memorable holiday experiences. “I have spent decades helping people create beautiful holidays – from setting the perfect table to trimming the tree to finding that last-minute gift that saves the day,” she shared. Stewart expressed excitement about the playful concept of an all-denim world, describing the set as “an entire gift-wrapping workshop constructed from denim, complete with bows, garlands, and wrapping paper.”
Stewart emphasized the versatility of denim as a gift, highlighting its appeal to a wide range of recipients. “Jeans have always been a staple in my wardrobe, and giving a great pair of AE jeans is always a nice gift to give,” she noted. The lifestyle guru appreciates the comfort and style that American Eagle’s jeans provide, stating, “I’m constantly moving between decorating, cooking, and, most importantly, wrapping gifts.”
In her endorsement of the brand, Stewart highlighted the unique qualities of denim. “Let the denim do the heavy lifting. It’s one of those remarkable fabrics that goes from casual to quite sophisticated with just a few thoughtful touches.” She elaborated on how a well-fitted pair of jeans can serve as a foundation for various looks, transitioning effortlessly from casual to refined.
Stewart’s discerning approach to denim is evident in her emphasis on fit. “You can have the most beautiful fabric and impeccable construction, but if the fit isn’t right, I’ll never wear them,” she remarked. To find the perfect pair, she advises shoppers to take their time. “This is not a decision to be made in five minutes when you’re exhausted from holiday shopping,” she cautioned.
Her practical advice includes trying on multiple styles, rises, and washes to discover what best flatters individual body types. Stewart encourages consumers to make sure they can comfortably move in their jeans. “If they do not feel good in motion, they aren’t right. You want to make sure you can live in them,” she concluded.
As the holiday season approaches, Martha Stewart’s collaboration with American Eagle serves as an inspiring reminder of the joy and versatility that denim can bring to gift-giving.
