URGENT UPDATE: Universal Music Group (UMG) is set to unveil its exclusive “Music is Universal” merchandise capsule tomorrow, December 10, at the brand new UMusic Shop located at 2 Penn Plaza in New York City. This marks the grand opening of UMG’s first brick-and-mortar store in North America, generating significant excitement and anticipation among music and fashion enthusiasts.
The limited-edition capsule features stylish hoodies, tees, tote bags, and caps, available in classic colors such as black, white, grey, and Awake NY’s iconic blue. Each item showcases co-branded logos from both UMG and Awake NY, accompanied by the striking “Music is Universal” graphic. Sustainability is a key focus, as all pieces are crafted from organic or certified cotton and printed with water-based inks, aligning with UMG’s commitment to environmental responsibility.
Matt Young, President of Bravado, expressed the collaboration’s intention to celebrate the store’s opening with merchandise that resonates with the essence of New York. “This partnership with Awake NY has been in the works for some time, and we wanted to create something authentically reflective of the city,” Young stated.
The UMusic Shop NY adds to UMG’s global presence, complementing existing stores in Harajuku and Madrid, and reinforces the company’s strategy to connect with fans through physical retail experiences.
This exclusive collection will be available in-store only, making it a must-visit destination for fans eager to embrace this unique blend of music and urban fashion. Don’t miss out on this opportunity to grab your favorite pieces from the “Music is Universal” capsule starting tomorrow.
Stay tuned for more updates and head to the UMusic Shop to secure your gear before it sells out!
