A significant investment of £1.8 million by Openreach has introduced gigabit-capable broadband to approximately 80 percent of properties in Market Drayton. Despite this advancement, many residents have yet to switch to the upgraded service, leading to calls for increased awareness regarding eligibility for the update.
Full Fibre technology provides a connection that enhances streaming quality, accelerates downloads, and ensures more stable internet access. This is particularly crucial for households with multiple devices or for individuals working from home. Residents can determine if they are eligible for an upgrade by visiting Openreach’s full fibre checker online.
Openreach’s Commitment to Connectivity
Martin Williams, Partnership Director for the South West and Wales, emphasized the importance of this upgrade. “Most of Market Drayton is covered by Full Fibre, but many residents and businesses haven’t yet made the switch,” he stated. “It’s not automatic—you need to place an order with your chosen provider.”
The difference in speed and reliability offered by Full Fibre can be substantial, especially for busy households or remote workers. Williams highlighted the need for community members to be informed about their options. “We want to make sure everyone knows what’s available and how to get it,” he added.
Openreach is dedicated to constructing a robust Full Fibre network while prioritizing sustainability. As part of their ‘Let’s Reach Zero’ strategy, the company aims to reduce carbon emissions, minimize material waste, and protect natural environments in the areas they serve.
Future Expansion Plans
The benefits of Full Fibre technology extend beyond individual households. Whether for streaming, online gaming, video conferencing, managing finances, or running a business, this technology keeps all online activities running smoothly. Currently, Openreach’s network reaches over 20 million properties, with plans to expand this coverage to 25 million homes and businesses by the end of 2026. The company is optimistic about reaching as many as 30 million properties by the end of the decade, contingent on favourable investment conditions.
As Market Drayton moves forward with this broadband upgrade, residents are encouraged to take advantage of the enhanced connectivity options available to them. The transition to Full Fibre could significantly improve their online experiences, making it essential for the community to engage with this opportunity.
