Sony’s upcoming press conference at CES 2026 promises a focused look at the future of electric vehicles. Scheduled for January 5, 2026, at 20:00 ET, this presentation will highlight Sony Honda Mobility’s joint venture, specifically the Afeela 1 electric car. The event, streaming live from Las Vegas, marks a shift from the broader discussions of previous years to a concentrated emphasis on automotive innovation.
The Afeela brand has evolved significantly since its initial unveiling as the Vision-S at CES 2020. The Afeela 1 has undergone various updates, with its starting price now set at a substantial $89,900. Despite its high price tag, earlier reviews have expressed skepticism about the vehicle’s appeal. Engadget’s automotive expert, Tim Stevens, remarked last year that the car felt outdated, comparing it to a “PlayStation 4 in the PS5 era.” His comments highlight concerns regarding the vehicle’s design and specifications, suggesting that it has failed to keep pace with current trends in the automotive market.
Details on the Afeela 1 and Future Models
At CES 2026, attendees can expect not only the Afeela 1 but also “several pre-production vehicles in multiple color variations,” along with a new concept model, according to a recent press release from Sony Honda Mobility. This year’s showcase is particularly exciting as the Afeela will introduce PlayStation Remote Play, allowing users to stream their PS4 or PS5 games while inside the vehicle. This feature is likely to resonate with gaming enthusiasts and highlights the company’s commitment to integrating entertainment options into their vehicles.
Additionally, the CES booth is anticipated to present several announcements regarding Sony Electronics products for 2026, though specific details remain under wraps. The convergence of gaming and automotive technology signifies a forward-thinking approach that could set Afeela apart in a competitive market.
As the CES event approaches, viewers can look forward to significant insights into both the Afeela 1 and the latest innovations from Sony Honda Mobility. The live stream of the presentation will be available on the official Afeela YouTube channel, providing an opportunity for audiences worldwide to witness the unveiling of new technology and concepts in electric vehicles.
In summary, Sony’s strategic focus on electric vehicles at CES 2026 marks a pivotal moment for the company and the Afeela brand. With the promise of new models and groundbreaking features, the presentation is set to capture the attention of industry professionals and consumers alike.
