Sainsbury’s has introduced a significant enhancement to its customer loyalty programme by integrating the Nectar points system with Deliveroo. Effective immediately, customers can now accumulate Nectar points when placing orders through the Deliveroo app for eligible Sainsbury’s products. This initiative aims to improve the shopping experience while promoting customer loyalty.
Under the new arrangement, shoppers will earn one Nectar point for every £1 spent on qualifying items purchased via Deliveroo. This integration marks Deliveroo as the first delivery platform to support the Nectar programme, which boasts a membership of approximately 24 million individuals and partnerships with over 500 organizations.
Deliveroo’s Commitment to Convenience and Loyalty
Suzy McClintock, Vice President of New Verticals at Deliveroo, expressed enthusiasm about the collaboration. She stated, “This integration is a massive win for our customers, who can now earn points on their Sainsbury’s grocery orders, further establishing Deliveroo as the go-to destination for on-demand convenience and loyalty.” McClintock highlighted the significance of welcoming Nectar, one of the UK’s most recognized loyalty schemes, to their platform.
Customers can start collecting points immediately while shopping through the Deliveroo app or website. This development follows a trend in the grocery sector, where retailers are increasingly leveraging partnerships with delivery services to enhance their loyalty offerings. Earlier in July 2023, for instance, Morrisons announced the introduction of its More Card prices for Deliveroo shoppers, reflecting a broader industry movement towards integrating loyalty programmes with delivery options.
Expanding Delivery Partnerships in the UK
The partnership between Sainsbury’s and Deliveroo aligns with a growing trend among retailers to capitalize on the convenience offered by online shopping and delivery services. B&Q has also recently expanded its collaboration with Deliveroo, extending its service beyond London and Brighton to an additional 29 major UK cities and towns.
As consumer preferences shift towards online shopping and convenience, the integration of loyalty programmes with delivery platforms is likely to become a key focus area for retailers. Sainsbury’s new offering signifies a strategic move to enhance customer engagement and retention in an increasingly competitive market.
With these developments, Sainsbury’s aims to not only provide added value to its customers but also reinforce its position as a leading player in the grocery sector.
