UPDATE: A significant initiative has just been launched by independent estate agent Samuel Wood in Shropshire, offering free 360° virtual tours to all new sellers. This program, designed to enhance competitive advantage, runs until 15 January 2026, coinciding with a traditional surge in online property searches.
As the holiday season approaches, this offer aims to boost visibility for homes at one of the busiest times in the real estate market. With potential buyers increasingly seeking immersive online experiences, the technology allows them to virtually walk through properties, gaining insight into each room’s layout and ambiance before an in-person visit.
According to industry data from Ideal Insight, homes featuring 360° immersive presentations attract up to 49% more inquiries and engage serious, well-qualified buyers. Recognizing the importance of this trend, Russell Griffin, Co-director of Samuel Wood, emphasized the expected spike in online activity, noting that platforms like Rightmove report a 15-20% increase in page views during the first two weeks of January compared to December.
Griffin stated,
“Modern buyers expect to explore a home long before they arrive at the front door. 360° imaging helps them understand the space properly and make decisions with far more confidence.”
This complimentary upgrade is typically a paid service for sellers, but Samuel Wood is absorbing the cost as a “Christmas gift” to the local market. The agency has heavily invested in digital technology over the past year, applying immersive presentations across various property types, including barn conversions and new builds.
The offer is available at all Samuel Wood branches—Shrewsbury, Craven Arms, Ludlow, and hubs in Church Stretton and Telford. The agency’s goal is straightforward: to equip sellers with the strongest marketing tools as they head into the New Year.
With the real estate landscape evolving rapidly, the timing of this initiative could not be more critical. As buyers and sellers gear up for increased activity in early 2026, Samuel Wood’s proactive approach may set new standards in the Shropshire property market.
Stay tuned for further developments as this story unfolds, and consider sharing this opportunity with anyone looking to sell their home in Shropshire.
