Holy Moly, the all-natural dip brand, has marked a significant milestone by becoming the UK’s No. 1 dips brand in terms of unit sales. This achievement coincides with the successful execution of its ambitious summer activation tour, which has garnered praise for the seamless logistics provided by its fulfillment partner, Gorilla3PL.
The nationwide guacamole sampling tour was integral to Holy Moly’s summer campaign. The brand’s Managing Director, Peter Oden, expressed gratitude for the efforts of Gorilla3PL, stating, “Andy and the team have done a sterling job this summer. They have been super responsive and gone above and beyond to deliver a seamless season of events.” The logistics firm was tasked with managing the complex logistics for the UK-wide tour, which included specialist warehousing, stock management, and time-critical delivery of fresh products and point-of-sale materials.
Logistics Excellence Drives Brand Success
The operation required precise coordination, particularly because Holy Moly’s products are perishable. Andy Gregorek, Founder and Managing Director of Gorilla3PL, remarked on the importance of accuracy in delivering fresh goods. “For a fresh product like theirs, there is zero margin for error,” he said. “Our team’s focus was entirely on ensuring every single sample, at every location, was delivered perfectly to support the brand’s activation. It was a complex project with numerous moving parts, and the team truly stepped up to the challenge.”
The successful execution of the summer campaign aligns with Holy Moly’s recognition as the UK’s leading dip brand. According to the latest data from NielsenIQ, shoppers purchased more pots of Holy Moly than any other brand in the last 12 weeks. This growth is notable for a company that has recently achieved B Corp certification, reflecting its commitment to sustainability.
A Commitment to Sustainability
Gregorek commended Holy Moly for its B Corp certification score of 94.5, highlighting this as an extraordinary achievement for a brand in the food sector. He noted, “As a supplier, we are taking inspiration from their efforts in order to support those sustainability aims wherever we can.” This partnership between Holy Moly and Gorilla3PL illustrates how effective logistics can enhance brand visibility and consumer engagement.
The combination of a strong product offering and expert logistical support has positioned Holy Moly for continued success in the competitive dips market. With its ambitious plans for future activations, the brand is poised to build on its recent accomplishments, maintaining its status as a leader in the sector.
