UPDATE: Apple has just announced the launch of its controversial £219.95 iPhone Pocket, a product that many are dubbing a “sock with a strap.” This new accessory, created in collaboration with ISSEY MIYAKE, is set to hit the market on November 11, 2025, igniting a wave of online mockery and disbelief.
Social media is ablaze with reactions as critics express their astonishment over this latest offering from Apple. The iPhone Pocket, described as a “3D-knitted construction,” is marketed as a bag designed to hold any iPhone and other pocket-sized items. However, the overwhelming sentiment online is that it resembles a mere knitted bag rather than a functional accessory.
In a tweet that encapsulates the viral sentiment, tech journalist Tom Warren remarked, “Welcome to late-stage capitalism. You can now pay more than £200 for a sock with a long strap.” The product’s steep price point has drawn sharp criticism, with users questioning the rationale behind spending $230 on what they perceive as a novelty item.
The Twitterverse is flooded with humorous takes on the iPhone Pocket. One user quipped, “Did Apple really just invent ‘the small bag’? Amazing.” Another chimed in with, “Checks date, not April 1st… not possible.” The absurdity of the situation has sparked comparisons to Apple’s earlier endeavors, notably the 2004 iPod socks, which were also met with skepticism.
Apple’s marketing reportedly draws inspiration from the concept of “a piece of cloth,” leading to further ridicule among critics. As the product launch approaches, online discussions continue to dominate headlines, fueling a mix of disbelief and amusement among consumers.
As Apple gears up for the release, industry experts are watching closely to see how this unconventional product will perform in a competitive market already saturated with smartphone accessories. Will consumers embrace this quirky addition to their tech gear, or will it become a cautionary tale in marketing excess?
Stay tuned for more updates as this story develops, and prepare for what could be one of the most talked-about product launches of the year.
