Iovate, a leading company in the nutrition and supplement industry, has established a new advisory board consisting of prominent experts in the fields of nutrition and health. The board’s formation is a strategic move to enhance the company’s efforts in educating consumers and professionals about nutrition and supplement science.
Expertise and Collaboration
The advisory board features a diverse group of specialists, including:
– Darren G. Candow, Ph.D., CSEP-CEP, FISSN, Professor at the University of Regina and Director of the Aging Muscle and Bone Health Laboratory.
– Douglas Kalman, Ph.D., R.D., FACN, FISSN, Clinical Associate Professor at Nova Southeastern University and Co-founder of Substantiation Sciences.
– Susan Hewlings, Ph.D., R.D., Senior Vice President of Scientific Affairs at Radicle Science and Co-founder of Substantiation Sciences.
– Michael B. Schwartz, M.D., Board Certified Internist at Princeton Longevity Center and Chief Ringside Physician for Professional Boxing and MMA.
– Abbie E. Smith-Ryan, Ph.D., CSCS*D, FNSCA, FACSM, FISSN, Professor and Associate Chair at UNC Chapel Hill, and Director of the Applied Physiology Laboratory and Human Performance Center.
– William Wallace, Ph.D., Director of Product Development and Scientific Affairs at ProHealth Longevity and host of the Daily Value Podcast.
Raza Bashir, Chief Innovation Officer at Iovate, emphasized the importance of selecting advisory board members for their scientific credibility and collaborative approach. “I greatly admire their work, particularly in terms of professional and consumer adoption,” Bashir stated in an interview with NutraIngredients.
Focus on Education and Innovation
The newly formed advisory board will work closely with Iovate to foster innovation and develop clinical strategies aimed at advancing nutrition and supplement science. Their collaboration will extend across Iovate’s product line, which includes popular brands such as Hydroxycut and MuscleTech. The inclusion of these experts is expected to facilitate open discussions on the latest findings in performance nutrition, products, and ingredients.
“Together, they bring strong research backgrounds and diverse perspectives to support educational initiatives, uphold scientific rigor, and maintain our evidence-based approach to product development,” Bashir added.
In conjunction with the advisory board’s establishment, Iovate announced the launch of a digital education series. This series will be available on the company’s YouTube channel, LinkedIn account, and website. Its primary goal is to make scientific concepts more accessible to consumers, practitioners, and industry professionals.
Bashir explained that the company aims to address themes present in mainstream media and communities. “We want consumers to fully understand their personal health and be equipped to advocate for themselves through all life phases,” he noted. The content will be expert-led, making complex research easier to understand while providing insights from credible voices in the industry.
The advisory board will also contribute to this project by consulting on content to ensure that it accurately reflects the latest scientific research. This initiative underscores Iovate’s commitment to enhancing consumer knowledge and promoting informed decision-making in the health and wellness sector.
