The theme for this year’s International Day of Radio, established by UNESCO in 2011, is “Radio and Artificial Intelligence: AI as a Tool, Not a Voice.” The focus emphasizes the potential of AI technologies to deepen connections with listeners rather than replace traditional broadcasting methods. As stated in this year’s UNESCO announcement on February 13, when used ethically and responsibly, AI can enhance professional judgment and creativity while reinforcing public service values.
Renowned radio host, DJ, producer, and journalist Aleksandar Ćosović believes that radio is not merely a trend but a resilient medium that adapts without losing its core essence. In an interview, he remarked that radio remains the fastest means of conveying information. “Radio, by its nature, travels through space like the wind. Technological innovations change everything except the essence of the medium,” he explained, underscoring that while sound and mechanics may evolve, the quality of content and the people behind it remain vital.
Ćosović pointed out that AI can enhance organizational efficiency, although it cannot replicate the spontaneous nature of live broadcasting. “AI can write scripts and alter voices through algorithms, but it cannot react like a live host during a broadcast,” he clarified. He also cautioned aspiring radio hosts to steer clear of political affiliations to maintain their authenticity and personal voice.
The future of radio may see a rise in online stations without traditional hosts, particularly for commercial music broadcasting. “Serious radio stations, which engage in news and local events, will struggle to survive without a human voice in the studio,” he noted. He further explained that older generations will always seek meaningful content that resonates with them, enjoying familiar voices while engaging in daily routines.
Ćosović acknowledged the importance of keeping up with musical trends. “Radio must evolve alongside these developments, particularly in morning shows, which often include classics as well as contemporary hits,” he stated. He mentioned that while some songs might be repeated throughout the day, the ability to adapt programming is crucial.
The concept of the “break” in radio, which involves the host’s interjections between songs and commercials, remains unchanged. This three-element structure—station identification, information, and content announcements—continues to be vital. “The frameworks remain the same; only the circumstances of our work have changed, along with the unfortunately low wages in media,” he added.
Despite predictions that podcasts might overshadow traditional radio, Ćosović argues that both formats serve different purposes. He emphasized that podcasts are on-demand, while radio offers a linear, live experience. “Radio can interrupt a dull guest with music or advertisements, whereas with a podcast, you have to endure the guest throughout the entire episode,” he pointed out.
For Ćosović, radio serves as the best training ground for aspiring broadcasters. “It teaches clarity, concentration, and responsibility with words,” he remarked. Those entering the field should view radio as a creative space rather than a platform for political content. He firmly believes that, although traditional media are no longer the sole information sources, they remain the most accountable.
He explained the challenges faced by traditional media, such as the need for sustainable business models and the transition to digital platforms. Yet, he sees radio’s simplicity and flexibility as its enduring strengths. “Radio does not require a screen, full attention, or expensive production; it simply needs trust,” he elaborated.
Looking ahead, Ćosović predicts that radio will evolve but not revert to its form from 30 years ago. The medium will integrate FM frequencies, streaming, applications, podcasts, and content for social media. “Radio is no longer just waves; it is a brand and a voice that exists across multiple platforms. The key is credibility,” he asserted. In an era of information overload and AI-generated content, audiences will increasingly seek reliable, locally relevant voices.
He concluded that if radio maintains its community-oriented essence, it will continue to be a trusted medium. However, if it reduces to a mere playlist lacking identity, it risks becoming just another application. The radio landscape in Montenegro is described as “alive but fragmented,” heavily reliant on templates and repetitive music without clear identity.
Ćosović emphasized the need for local content that reflects authentic stories and a bolder editorial approach, alongside better compensation for professionals in the industry. He also noted a resurgence in the Montenegrin music scene, expressing optimism about new talent and projects like Montesong, which has successfully produced Eurovision entries and numerous radio hits. “Radio plays 24 hours a day, so there is room for every song,” he concluded, optimistic about the future of both radio and music in Montenegro.
