FSA Investigates Impact of HFSS Food Promotion Restrictions in NI

The Food Standards Agency (FSA) has released a comprehensive report titled “Mapping the Food Retail and Out of Home Sector in Northern Ireland.” This research examines the potential impact of proposed legislation that would restrict the promotion of foods high in fat, sugar, and salt (HFSS) in Northern Ireland. Such restrictions are already in effect in England and set to be implemented in Wales by March 2026 and in Scotland by October 2026.

According to Freya Sharpe, Senior Dietary Health Policy Adviser at the FSA, the purpose of this research was to better understand how many businesses in Northern Ireland would be affected if similar regulations were adopted. “Within the Northern Ireland context, we were keen to get a clearer understanding of the number of businesses that would be captured if similar legislation was introduced,” she stated. The findings suggest that the proposed policy could significantly influence how HFSS products are marketed and displayed in the region’s retail sector.

The FSA’s initiative aligns with the objectives of the recently published Healthy Futures Obesity Strategic Framework for Northern Ireland, which aims to create a healthier food environment. Published by the Minister of Health in November 2025, this framework underscores the importance of public health strategies in combating rising obesity rates.

Engagement with the food industry is critical for the successful implementation of these strategies. Katie McFarland, Nutrition Policy Adviser at the FSA, emphasized the importance of stakeholder feedback. “Any proposed policy around the restriction of HFSS food promotions needs to take onboard the views and feedback from stakeholders,” she noted. The FSA has already conducted a series of meetings with retail sector representatives to discuss the research findings and share insights from other regions where similar restrictions have been enacted.

The dialogue between the FSA and industry professionals has proven to be beneficial and will continue as the agency progresses into the next phase of its work. The FSA remains committed to supporting Northern Ireland’s food businesses in adapting to these potential changes, ensuring that the food environment becomes healthier for all residents.

As the FSA moves forward with its plans, the implications for Northern Ireland’s food retail landscape could be profound. By mapping out the current sector, the agency aims to prepare businesses for the changes ahead, ultimately contributing to the broader goal of improving public health in the region.