URGENT UPDATE: Tesco is facing a new wave of backlash after renaming its classic Christmas cake as “fruit cake,” igniting fury among shoppers. This controversy follows the supermarket’s recent decision to label its Christmas trees as “evergreen trees,” leading many to accuse the retailer of “rebranding Christmas.”
The heated response comes just hours after the announcement on November 19, 2025. Frustrated customers took to social media, expressing their disbelief. One user stated, “Tesco doesn’t want you to have Christmas anymore, but they’ll still happily take your money.” Another chimed in, “You bunch of absolute hypocrites. Stop trying to appease a minority, idiotic.”
The outrage is so intense that some customers are calling for a boycott of Tesco altogether. Olympic medalist Sharron Davies weighed in on the debate, stating, “It’s a Christmas tree that people put up at Christmas to celebrate Christmas!”
In response to the backlash, a spokesperson for Tesco insisted, “We are proudly celebrating Christmas at Tesco and sell a wide range of Christmas products, both in store and online.” The spokesperson emphasized that product names are meant to clarify contents for consumers, highlighting festive items such as mince pies and yule logs.
This latest incident reflects a broader trend observed in recent years, where various institutions have opted for more inclusive language around the holiday season. In 2022, the University of Brighton advised staff to refer to “Christmas” as the “winter closure period.” Similarly, Christmas markets across the UK were rebranded to “winter markets” in 2023, sparking further debate over tradition versus inclusivity.
As the situation develops, shoppers are left to wonder how Tesco will respond to the mounting criticism. The retailer’s actions may have significant implications for its holiday sales and customer loyalty.
Stay tuned for updates on this evolving story as more reactions from the public and officials emerge.
