UPDATE: Sky Mobile customers have only one week left to take action as the provider confirms a £1.50 monthly price hike starting February 14. This marks the first increase in over seven years, impacting thousands of subscribers who may now cancel their contracts without penalty.
In a shocking development for mobile users, Sky has announced price increases for both mid-contract and out-of-contract customers. The majority will face an increase of £1.50, while approximately 8% of tariffs will see a rise of £1 and about 2% will experience a much steeper £3 hike. This could result in some consumers paying up to 25% more for lower-cost SIM-only packages, a significant burden amid rising living costs.
Ernest Doku, a mobile expert at Uswitch.com, warns that time is running out for customers. “While the new rates don’t hit bills until February 14, the right to walk away penalty-free expires just 30 days after you were notified, which, for many, is now just a week away,” Doku stated. “This is a ‘use it or lose it’ right – and the clock is ticking.”
Sky Mobile does not disclose potential price increases at the start of contracts, instead retaining the authority to modify prices mid-contract. Current customers only have this limited exit option, unlike new customers who are protected by Ofcom regulations requiring clear disclosures of future price increases.
Consumer advocate Martin Lewis, founder of MoneySavingExpert, has highlighted growing concerns regarding mid-contract increases across the mobile industry. He emphasizes that customers have 30 days from receiving notification to cancel their contracts without penalties if they disagree with the revised pricing. Lewis warns that existing regulations do not adequately protect customers from sudden price surges during their contract.
The impact is widespread, with millions of customers now facing potential increases. Industry reports indicate that annual price hikes during contracts have become standard practice in the UK telecommunications sector, as providers grapple with rising operational costs and inflation pressures. Many operators are expected to raise their charges again this spring, meaning customers must act quickly to avoid being locked into more expensive agreements.
To mitigate potential costs, Sky Mobile users should check for their price adjustment notifications in their email, which initiates the 30-day countdown for cancellation. Customers are urged to consider switching to more affordable SIM-only packages or explore other operators offering fixed-rate contracts without mid-term price increases.
As the deadline approaches, Sky Mobile customers must act swiftly to protect their finances. Don’t miss this opportunity to reassess your options and potentially save on your mobile bill.
Stay updated with the latest breaking news and developments by signing up for our free ChronicleLive Daily newsletter.
