BREAKING: Vanissa Antonious, the visionary founder of NEOUS, is offering an exclusive look into her daily life as she navigates the fast-paced world of luxury fashion. This urgent insight comes as NEOUS continues to expand its influence globally, now available in 29 countries.
Antonious, an Australian-born, London-based designer of Egyptian heritage, launched NEOUS in 2017 with a mission to redefine minimalist fashion. Her brand has quickly become a favorite among stylish women, known for its blend of comfort and sophistication. The latest developments highlight a shift in the fashion industry towards low-key yet luxurious accessories, setting NEOUS apart.
In a recent interview, Antonious shared her essential morning routine, emphasizing the importance of quiet reflection. “I can’t start my morning without a pause,” she stated. This moment of calm, accompanied by tea, allows her to mentally prepare for the day ahead. As the demands of her role intensify, she integrates exercise into her mornings to maintain focus and clarity.
Dressing for success is crucial in Antonious’s role. She explained, “The way I get dressed in the morning is instinctive and often reflective of how I’m feeling.” This approach fosters creativity and confidence, whether she’s heading to meetings or engaging in studio work.
In the office, Antonious values a positive atmosphere. “Good light, a great soundtrack, and a brilliant team are my in-office essentials,” she noted, emphasizing the collaborative spirit that fuels NEOUS’s growth. This aligns with her belief that simplicity is key in design—a philosophy that resonates deeply within the brand’s identity.
NEOUS has garnered numerous accolades, including three Fashion Trust Awards and a nomination for the Vogue Fund. Antonious reflected on these achievements, stating that the most gratifying moments often come from unexpected encounters, such as spotting someone wearing NEOUS in their daily life.
As the brand evolves, Antonious is focused on expanding its product line. “We began with shoes, moved into handbags, and are now introducing sneakers,” she confirmed. This strategic growth ensures that NEOUS remains relevant and aligned with the needs of its clientele.
With an eye on the future, Antonious is developing new categories and refining existing ones, prioritizing materials and construction that fit seamlessly into everyday life. “We’re entering an exciting new phase with a new footwear category,” she announced, hinting at the brand’s commitment to thoughtful growth.
In a world where fashion trends often come and go, NEOUS stands out for its dedication to timeless design. Antonious’s journey serves as an inspiration not only to aspiring fashion entrepreneurs but also to consumers seeking meaningful connections with the products they choose.
Stay tuned as NEOUS continues to innovate and inspire, reflecting a growing movement towards sustainability and authenticity in fashion. This is a brand to watch as it shapes the future of luxury accessories.
