UPDATE: Apple’s latest accessory, the iPhone Pocket, has sold out just days after its launch, igniting a wave of internet memes comparing it to Borat’s infamous mankini. The accessory, priced at $149.95 for the short strap option and $229.95 for the long strap, has sparked heated discussions online, with many questioning its design and high cost.
The iPhone Pocket, available in bright colors like lemon, purple, and pink, was designed to provide versatility for carrying mobile devices. Its 3D-knitted construction allows for various carrying styles—handheld, attached to bags, or worn cross-body. Despite Apple’s assertion that the design was inspired by “a piece of cloth,” the internet’s reaction has been largely humorous, drawing parallels to the revealing attire worn by Sacha Baron Cohen in the movie “Borat.”
Just days after its July 2023 release, Bloomberg reported that the accessory was completely sold out, highlighting its surprising popularity. This limited-edition item is a collaboration between Apple’s design team and the renowned Miyake Design Studio, led by the late Japanese designer Issey Miyake. The partnership echoes a long history between Apple and Japanese design, dating back to co-founder Steve Jobs’ admiration for Miyake’s work in the 1980s.
Critics have noted that while the iPhone Pocket’s aesthetic aligns with the minimalist approach typical of both Apple and Miyake, the price point has caused considerable backlash. Many consumers argue that alternatives offering similar functionality are available for significantly less, with some options retailing for as little as $15.
The launch strategy for the iPhone Pocket has also come under fire. Unlike the playful introduction of the iPod Socks in 2004, where Jobs humorously declared them “revolutionary,” Apple relied solely on a press release for this product, raising eyebrows among fans who expected more engagement from the tech giant.
With many consumers divided over its practicality and design, the iPhone Pocket has undeniably captured attention, fueling discussions about luxury branding in technology. As online conversations continue, Apple may need to address the criticism surrounding the product’s practicality and pricing.
As this story develops, consumers are eager to see if Apple will restock the iPhone Pocket or if it will remain a fleeting trend. For those interested in the intersection of technology and fashion, this accessory has proven to be a hot topic—both for its design and its unexpected demand.
