The beauty industry is shifting away from traditional anti-aging messaging, embracing a more inclusive approach that promotes health and vitality at any age. Recent product launches emphasize age-agnostic formulations aimed at enhancing skin, hair, and nail health, all while supporting a holistic wellness routine. Key ingredients like collagen, hyaluronic acid, biotin, and vitamin C remain prevalent, but newer compounds such as nicotinamide riboside and resveratrol are gaining traction for their potential to improve internal health and longevity.
Innovative Launches Highlight Cellular Health
One notable entry is the Inner Dose, a daily supplement co-created by Martha Stewart and dermatologist Dr. Dhaval Bhanusali. Launched in September, Inner Dose focuses on addressing the internal triggers of aging, featuring ingredients such as Polypodium leucotomos (280 mg) and organic turmeric (500 mg). Dr. Bhanusali stated, “The science has evolved, but most skincare hasn’t,” underscoring the brand’s mission to blend innovative science with consumer needs.
Another collaboration, Lemme x Kylie Cosmetics, released Skin Glaze Gummies on February 1. These pomegranate-flavored gummies integrate YŪTH spermidine and pro-collagen vitamins, targeting skin barrier health and hair shine. The partnership between the Kardashian sisters aims to provide a fun and effective supplement option for a younger demographic.
The Health & Happiness (H&H) Group, based in Hong Kong, has expanded its Cellular Beauty Range in Australia, launching products like Cellular Skin Hydration and Cellular Hair Growth under its Swisse brand. These products contain innovative ingredients such as Quercefit and UC-II Type II Collagen, targeting various aspects of cellular health.
Emerging Trends in Beauty Supplements
“Healthy, resilient skin starts below the surface,”
noted Tiffany Libby, MD, a dermatologist and advisor for Niagen Bioscience, which recently introduced Tru Niagen Beauty. This cellular-first formula includes nicotinamide riboside and aims to support skin elasticity and overall beauty. According to Rob Fried, CEO of Niagen Bioscience, “Our customers do not want trends; they want proof,” highlighting the increasing demand for scientifically-backed products.
Swedish company Oriflame has also entered the market with its Wellosophy Beauty Collagen Complex, a raspberry-flavored powder supplement that mixes collagen peptides with hyaluronic acid and vitamins. The product aims to nourish skin from within while fitting seamlessly into daily routines.
The Advanced Nutrition Programme has made significant strides in targeting the gut-skin axis with its Skin Integrated 28 Biome Powder. This formula, which took seven years of research to develop, combines prebiotics, probiotics, and postbiotics, demonstrating a 100% improvement in hydration and a 70% reduction in skin redness.
As companies continue to innovate, Sakara Life is addressing skin health through its Beauty Biome, featuring six targeted probiotic strains and a superfood formula designed to combat environmental stressors affecting skin health. The supplement aims to support hydration and clarity, reflecting a broader trend towards gut health as a foundation for skin wellness.
Addressing Specific Needs in the Market
The focus on cellular health is evident in Vital Nutrients, which has developed a Hair Growth Complex for Women. This formula addresses the biological drivers of hair loss, combining ingredients like ashwagandha and astaxanthin to provide a comprehensive approach to hair health.
Additionally, Clearstem has introduced a biotin-free beauty supplement aimed at acne-prone individuals, showcasing a growing awareness of how certain ingredients can impact skin health. The product uses a blend of MSM sulfur and bamboo silica to support collagen production and enhance hair and nail strength.
These innovative products reflect a significant shift in the beauty and wellness industry, where the emphasis is now on holistic health and the internal factors that contribute to beauty. As the market continues to evolve, consumers are increasingly seeking science-backed solutions that align with their health and wellness goals.
