Kris Marszalek, the CEO and co-founder of Crypto.com, has made headlines by purchasing the domain AI.com, a website once valued at approximately $100 million. This acquisition is part of his latest venture, which aims to launch AI.com as an online platform for artificial intelligence services. The launch is set to coincide with a high-profile advertisement during the upcoming Super Bowl this Sunday.
AI.com plans to offer an AI agent designed to operate on behalf of users, managing tasks such as organizing work, sending messages, and executing actions across various applications. This concept aligns with offerings from established companies like OpenAI, Anthropic, and Google, though specific details about AI.com’s technology remain sparse. Users will have the ability to create multiple agents for diverse tasks, including stock trading and managing dating profiles, while ensuring privacy and permission-based interactions.
While it remains unclear whether AI.com will utilize its own AI models or license technology from other firms, the platform promises flexibility in both its free and forthcoming subscription-based offerings. The launch comes at a time when interest in AI technologies is surging, particularly following the success of Anthropic‘s Claude tools, which have demonstrated potential productivity benefits.
The timing of AI.com’s introduction is notable, considering the challenging landscape for the cryptocurrency market. Following the notable Matt Damon campaign for Crypto.com in 2021 and a subsequent Super Bowl advertisement in 2022, Bitcoin prices plummeted to an all-time low of under $66,000 in June 2022, down from a peak of $127,000 in October 2025. This current “crypto winter” raises questions about the sustainability of hype in both the cryptocurrency and AI sectors.
Marszalek’s foray into AI with AI.com suggests a desire to tap into the ongoing excitement surrounding this technology. However, the volatility observed in the cryptocurrency market serves as a reminder that the future of AI could be equally unpredictable. As the company prepares for its Super Bowl debut, the spotlight will be on whether AI.com can carve out a significant niche in an increasingly competitive field.
