Toby Carvery has announced the launch of a new clothing line, sending fans into a frenzy. The beloved restaurant chain aims to capitalize on the success of merchandise campaigns from other food brands, such as Greggs, by offering a diverse range of apparel. The new line features cozy garments perfect for chilly weather, alongside trendy bucket hats suitable for the upcoming festival season.
The clothing items are affordably priced, with the most expensive piece costing just £60. According to reports from What’s the Jam, the standout item is the “Big Roast Energy” set, priced at £59.99. This set prominently displays the Toby Carvery logo, appealing to customers who wish to showcase their love for roast dinners. Another noteworthy design features the logo on the front and the year “1985” on the back, marking the year of the company’s establishment.
Exciting Product Range and Customer Reactions
The collection also includes a stone-coloured hoodie emblazoned with “Eat Sleep Roast Repeat,” retailing at £44.99. Another design, called the “Stacks on Stacks” hoodie, also shares the same price tag and showcases images of Yorkshire puddings, bringing a culinary classic into the fashion spotlight.
T-shirts are available for £23.99 each, and the line even includes footwear accessories. Enthusiasts of Crocs can rejoice, as Toby Carvery has introduced a set of charms priced at £16. Additionally, for summer festival-goers, bucket hats and beanies are being sold for £14 each.
A spokesperson for Toby Carvery expressed excitement about the new merchandise, emphasizing the brand’s commitment to customer satisfaction. “Our exclusive Tobywear collection is designed for ultimate comfort and made for those who bring big roast energy wherever they go,” the spokesperson stated. “Whether you’re a Sunday regular or just can’t get enough of your Yorkshire puds, we’ve got you covered with cosy, laid-back loungewear.”
Customer reactions have varied, with many expressing amusement and enthusiasm over the new offerings. One fan commented, “Not going to lie, that bucket hat’s a bit of me,” while another stated, “I need these in my life.” A third user remarked, “If Greggs can, why not Toby Carvery?”
This launch follows a growing trend of food chains venturing into the merchandise arena, as seen with Greggs. The bakery chain recently gained widespread attention for collaborating with Primark to release a range of clothing items, which included socks, pants, and football T-shirts, delighting eager fans who had been advocating for such products for years.
As Toby Carvery continues to roll out its new clothing line, it remains to be seen how its merchandise will resonate with the public compared to other successful campaigns. For fans of the restaurant, the opportunity to showcase their love for hearty roasts through fashion is an exciting development.
