A recent taste test involving crisps from Marks and Spencer has highlighted stark differences between the retailer’s premium and budget offerings. The Collection Extra Virgin Olive Oil crisps, priced at £3.90 for a 125g bag, were pitted against a standard ready salted packet costing £1.50 for 150g. The test aimed to determine whether the premium crisps lived up to their higher price tag.
The Collection crisps boast a premium profile, with a focus on quality ingredients. According to the product description, they are crafted from the best-quality potatoes, extra virgin olive oil, and Mediterranean sea salt sourced from Alicante salt flats. This combination promises a delicate texture and rich flavour, justifying their steep price.
In contrast, the budget option, while less expensive, also delivered a satisfying taste experience. The cheaper crisps contained three simple ingredients: potatoes, sea salt, and sunflower or rapeseed oil. This simplicity resonated with the taste tester, who found them pleasantly salty without being overwhelming.
Packaging and Texture Comparison
The packaging of the premium crisps added to their luxurious feel, albeit with some drawbacks. The bag was notably difficult to open, requiring scissors to access the crisps inside. The tester noted that while the packaging was aesthetically pleasing, the practical challenges could be frustrating in a social setting.
Upon tasting, the premium crisps revealed a light and airy texture, differing from the thicker crunch expected from similar high-end products. The inclusion of extra virgin olive oil was evident in each bite, elevating the taste experience.
On the other hand, the budget crisps offered a heftier feel and were easier to open. Weighing in at 150g, they provided more product for a lower price. Although their texture was described as noticeably cheaper, the flavour held its own, providing a satisfying salty taste.
Final Verdict: Premium or Budget?
The taste test concluded that while the Collection crisps delivered an undeniably richer experience, the lower-priced option did not disappoint. The tester appreciated the premium ingredients of the expensive crisps but found the affordable version equally enjoyable, particularly given the significant price difference.
With the cheaper crisps priced at £1.50, they represent a viable option for consumers looking for a quality snack without breaking the bank. The tester expressed interest in exploring other flavours from the Collection range in the future, suggesting they could be ideal for social gatherings.
Ultimately, if faced with the choice again, the taste tester indicated a preference for the budget crisps, highlighting a growing trend where quality does not always necessitate a high price.
