A vibrant entrepreneur from Co Tyrone is set to showcase her healthy snack brand, Oatco Super Fuel, on the popular television program Dragons’ Den. The episode will air on March 12, 2024, at 20:00 GMT on the BBC, allowing viewers to witness founder Laura Murphy pitch her vision for a new approach to on-the-go snacking.
Oatco Super Fuel has rapidly gained traction as a natural energy brand focused on harnessing the power of oats. Murphy aims to secure strategic investment from the show’s panel, which includes Dragons Deborah Meaden, Peter Jones, Touker Suleyman, Steven Bartlett, and guest Dragon Jenna Meek. Her goal is to accelerate growth, enhance distribution, and scale the business not only across the UK and Ireland but also into international markets.
Founded in 2024, Oatco Super Fuel aims to provide sustained energy through convenient, grab-and-go snacks tailored for busy lifestyles. The brand has already made significant inroads into the retail market, with its products available in major retailers across Northern Ireland, including Tesco, Spar, and Eurospar. The company reports selling thousands of units weekly, demonstrating strong consumer demand.
Reflecting on her upcoming appearance, Murphy expressed excitement about sharing this milestone with those who have supported her journey. “I am still so proud to have been featured on this series of Dragons’ Den and I can’t wait for the episode to air,” she stated. “This feels like a defining moment for the brand, and we are just getting started.”
Murphy’s ambition extends beyond merely creating a snack brand. She is committed to fostering a community around natural energy and functional nutrition. The opportunity to participate in Dragons’ Den is seen as a pivotal step towards enhancing the brand’s profile and accelerating its growth trajectory.
As viewers tune in to see how Laura fares against the established Dragons, anticipation builds around whether Oatco Super Fuel will impress them enough to secure investment. The episode promises to be an engaging showcase of innovation in the health snack sector.
For those interested in following the latest developments from Northern Ireland, Belfast Live will be providing real-time updates and engaging content across various platforms, including TikTok, where food reviews and local news will be featured.
With clear goals and a strong commitment to her mission, Laura Murphy embodies the entrepreneurial spirit as she prepares to pitch her vision on one of the UK’s most-watched business platforms.
