As families gear up for Thanksgiving, turkey prices have surged dramatically, reaching an average wholesale cost of $1.32 per pound. This represents a staggering 40% increase from last year’s low of $0.94. The rise in prices is largely attributed to persistent bird flu outbreaks that have disrupted supply chains, according to the US Department of Agriculture and the American Farm Bureau Federation. For many households already grappling with inflation and economic uncertainty, the rising cost of the holiday bird has become a symbol of financial strain.
In response to these escalating prices, major retailers are engaging in a fierce promotional battle to attract shoppers. Walmart, Aldi, and BJ’s Wholesale are leading this price war, each offering deals aimed at offsetting rising costs and preserving Thanksgiving traditions. While these retailers dominate headlines, other chains are also stepping up with competitive offers.
Costco is providing a prepared Thanksgiving dinner that serves eight at $25 per person, featuring free-range turkey breast, stuffing, macaroni and cheese, and desserts. Meanwhile, Publix is selling a complete prepared dinner for eight at $69.99. Giant Eagle is enticing customers with a promotion that offers a free turkey to shoppers who spend $350 between October 16, 2023, and November 6, 2023. These initiatives highlight how intensely grocery chains are competing for holiday shoppers’ attention.
According to the American Farm Bureau Federation, the average cost of a Thanksgiving dinner for ten in 2024 is projected to be around $58. Many of this year’s bundled offers undercut that average by 20-30%, even as wholesale prices continue to climb. For families, these deals represent more than just marketing strategies; they are essential lifelines during a challenging economic period.
With food prices forecasted to rise another 2.6-3.4% in 2025, families are seeking creative ways to manage their budgets without sacrificing cherished traditions. Retailers are acutely aware of consumers’ financial constraints, which is reflected in their pricing strategies.
Experts suggest that finding affordable turkey deals is only part of the solution. Families can also ease financial pressure by creating holiday spending plans, setting gift expectations early, utilizing loyalty programs and credit card points, and encouraging guests to contribute side dishes or desserts. These strategies help to alleviate financial stress while ensuring that holiday celebrations remain intact.
The surge in turkey prices has turned Thanksgiving into a test of resilience for both families and retailers. While the bird flu and inflation drive costs higher, the ongoing price war among Walmart, Aldi, BJ’s, and others underscores the competitive landscape of the grocery industry, committed to protecting holiday traditions. As the season approaches, the quest for affordable turkey deals continues, highlighting the balancing act between maintaining traditions and navigating financial realities.
