A recent taste test of crisps from Marks and Spencer (M&S) has highlighted significant differences in flavor and value between the retailer’s premium and budget options. The comparison was made between the £3.90 Collection Extra Virgin Olive Oil crisps and the store’s standard ready salted crisps priced at £1.50. The findings may influence consumer choices regarding snack purchases.
The Collection Extra Virgin Olive Oil crisps, which launched last year, are marketed as a high-end snack. Their packaging boasts of being “expertly crafted” with top-quality ingredients, including extra virgin olive oil and salt sourced from the Alicante salt flats. The crisps are presented in a 125g packet, which carries a hefty price tag compared to the more affordable alternatives.
In contrast, the ready salted crisps, weighing 150g, offer a more economical choice for consumers. A comparison with an even cheaper crinkle cut variety available for £1.20 was not possible due to local availability issues. Despite the price difference, the taste test revealed that both crisps have their merits.
Opening the premium packet proved to be a challenge, requiring scissors for assistance, which could be inconvenient for consumers on the go. However, the Collection crisps delivered a light texture and a delightful flavor. The unmistakable presence of extra virgin olive oil contributed to a satisfying taste experience without being overly greasy.
On the other hand, the ready salted crisps were easier to open and had a more substantial feel. They provided a satisfying crunch but lacked the premium texture of their pricier counterpart. Nonetheless, they still offered a deliciously salty flavor that was appreciated by the taster.
While the premium crisps may be superior in terms of ingredients and overall taste, the budget option proved to be a strong contender, delivering good flavor at a more accessible price point. The taste test highlighted that consumers could enjoy a satisfying snack without necessarily opting for the higher-priced variety.
Looking ahead, the tester expressed interest in exploring other flavors within the Collection range, which includes options such as truffle. These crisps could serve as an impressive addition when attending social gatherings. However, if faced with the choice of which crisps to purchase again, the £1.50 ready salted version emerged as the preferred option.
The taste test underscores the importance of value for money in the snack market, suggesting that consumers may not always need to pay a premium for a satisfying crisp experience.
