Shoppers flocked to high streets and retail parks across the UK on Christmas Eve, seeking last-minute gifts and providing a significant boost to retailers facing difficult economic conditions. According to early data from retail technology specialists MRI Software, footfall increased by 2.4% compared to the same day last year, and was up 20.5% from the previous week. This surge in shopping activity reflects a trend of many consumers delaying their purchases until the last possible moment.
The rise in foot traffic was particularly notable in retail parks, where visits increased by 6.6% year-on-year and were 36.3% higher than the previous week. High streets also experienced growth, with footfall up 1.1% compared to last year, while shopping centres reported a 1% increase.
Consumer Trends and Regional Insights
Retail analyst Jenni Matthews from MRI Software noted the challenges retailers have faced throughout the year, including rising labour costs following last year’s autumn budget. She commented, “It has been a tough year for retailers… Many are now expecting higher business rates next year too.” Despite these challenges, Matthews highlighted that the increase in footfall indicates that consumers are still actively shopping in their local areas.
Regional data revealed a significant surge in last-minute shopping in Wales, where shopper traffic rose by 7.9% year-on-year. London also attracted many last-minute shoppers, reporting a 2.6% increase in footfall. This trend suggests that even in a challenging climate, consumers are keen to make holiday purchases, contributing positively to the retail sector’s performance during the festive season.
As the holiday shopping period concludes, retailers will undoubtedly scrutinise these figures closely, hoping for sustained consumer interest and engagement into the new year. The data paints a picture of resilience among shoppers and highlights the ongoing importance of high streets and retail parks in the UK economy.
