UPDATE: North East creative agency Cargo is celebrating its 16th anniversary this November 2023, marking a significant milestone following a transformative year of remarkable growth and innovation. The agency has more than doubled its turnover, positioning itself for a dynamic future centered around cutting-edge technology.
Cargo’s recent move to a new creative studio in Harbour House in April has expanded its collaborative space, facilitating ongoing development. This pivotal change comes at a time when the agency is embracing AI technology, which has been instrumental in enhancing its service offerings.
The agency’s impressive client roster now includes local heavyweights such as Lucion Group, NHC Procurement, and the Alan Shearer Foundation. Notably, Cargo’s rebranding efforts for the Foundation helped raise £7 million this year alone. The agency also collaborates with major firms like Northern Powergrid and Ward Hadaway, as well as global clients including Echelon and No Grey Area.
In a bold move to strengthen client relationships, Cargo has welcomed several new hires, including its first dedicated Client Partner. This strategic addition has significantly improved communication and partnership with clients. Furthermore, the launch of an upgraded Cargo website showcases the agency’s commitment to innovation.
“The industry is evolving fast, and we’ve always chosen to adapt rather than resist change,” said Paul Hart, Managing Director and Founder of Cargo. “AI is transforming every part of the creative sector and by learning to use it to our advantage, we’re strengthening what we do best, which is to deliver creative solutions that drive real results.”
The introduction of an in-house Digital PR service is one of Cargo’s most significant developments, allowing the agency to connect creativity, strategy, and visibility for its clients. This new service provides a clearer vision for impactful campaigns, further enhancing Cargo’s reputation in the competitive creative market.
As the creative sector continues to face challenges, Cargo’s dedicated investment in its people and core values has been crucial to its success. “Running your own business is never easy, but our success comes down to creative excellence, technical skill, and genuine partnership with our clients,” Hart emphasized. “We’ve built a strong, talented team around those values, and that focus has brought us to where we are today.”
Cargo’s 16th anniversary is not just a celebration of its past but a signal of its readiness to tackle the future, equipped with innovative solutions and a passionate team. Stay tuned for more updates on this thriving agency as it continues to evolve in an ever-changing landscape.
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