UPDATE: As Chrysler celebrates its 100th anniversary, car enthusiasts are rediscovering five underappreciated models from the 1980s that have long been overshadowed by more popular vehicles. This urgent retrospective highlights the Chrysler TC by Maserati, Chrysler Executive, Conquest, Laser Turbo, and Fifth Avenue, each with unique stories that deserve to be remembered.
The Chrysler TC by Maserati stands out as a symbol of luxury excess in the 1980s. This rare convertible was launched at a staggering price of $33,000, equivalent to over $86,000 today. Despite its high cost, the TC struggled with just 160 horsepower from its 2.2-liter engine, leading to a mere 7,300 units sold during its short three-year run. Today, even pristine examples rarely fetch more than $15,000 at auction, making it an affordable entry into classic car ownership.
Next up is the Chrysler Executive Limousine, a true rarity with only 1,500 units produced. Launched in 1983, it was built on the K-car platform and offered a luxurious experience with amenities like a powered glass partition and seating for up to seven. Priced at $21,900 back then, that’s approximately $71,400 when adjusted for inflation. Today, you can find these limousines available for around $10,000, an enticing option for those wanting a piece of automotive history.
The Chrysler Conquest, a product of the Diamond Star Motors partnership with Mitsubishi, was another model that deserves attention. This turbocharged coupe boasted 176 horsepower, propelling it from 0 to 60 mph in just 8.0 seconds. Despite its performance, the Conquest remains overlooked compared to its Japanese counterparts. Today, you can purchase a tidy example for anywhere between $10,000 and $20,000, depending on condition.
Chrysler’s Laser Turbo attempted to position itself as the brand’s first sports car, featuring a front-wheel design and a turbocharged engine with 142 horsepower. Though it was well-equipped with a digital dashboard and voice alerts, the Laser’s production of 147,396 units over its three-year lifespan was not enough to keep it alive. Classic examples now represent an interesting chapter in Chrysler’s history, often overshadowed by the more popular Dodge Daytona.
Finally, the Fifth Avenue was a luxurious staple of Chrysler’s lineup throughout the 1980s. With its regal design and plush interior, it offered a taste of luxury that is scarce today. The original price of $1,244 for the Fifth Avenue package made it an attractive option. Despite this, finding a well-preserved Fifth Avenue today can be a challenge, as many vehicles from this era are now treasured and saved.
As Chrysler reflects on its storied past, these forgotten models remind us of the brand’s diverse offerings. While they may not have achieved iconic status, their stories invite car enthusiasts to appreciate the less celebrated elements of automotive history. With prices for these models remaining relatively low, now may be the time for collectors and fans to explore the unique charm of these 1980s Chryslers.
